First Page Listings on Google are Critical
Posted on June 20, 2008
Filed Under Google, Internet Search Statistics |
We all know how important it is to have your web site listed on the first page of Google, but just how 
important is it?
The trend seems to be moving more and more to limited search by consumers. Perhaps this is because Google and the other search engines continue to improve its search process or maybe its just because our lives keep getting busier.
According to a April, 2008 study by Jupiter Research, 27% of all searchers limit themselves to the first three listings on the first page of Google. This is up from just 16% in 2002.
An even greater percentage of searchers limited themselves to just the first page of the search engine results. In 2002, 32% of searchers looked at just the first page; in 2008, 41% of searchers looked at just the first page of the Google listings.
Correspondingly, the percentage of searches who look at the first two pages has fallen to 17% and just 7% make it to the third page of the Google listings.
The study obviously brings up the need to get on the first page of the search engines. Learning how to optimize your web site for Google is an important part of generating greater e-commerce.
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